Title of the book: Art + Information + Conversation = Social Impact
Ariel uses theater to advance community issues like homelessness, not just talk about them. The issues we care about persist despite all the data on them because data doesn’t move people to action, experiences do. Ariel commissions artists to turn data into entertaining, emotionally engaging plays and pairs them with community conversations over meals and cocktail parties. People leave feeling more connected, knowing and caring more about the issue, and ready to take action. Ariel wants to put artists everywhere to work on their communities’ most pressing needs.


